Many design companies claim to handle branding. However, are branding and design the same? Not all the time. Even if they can coexist, the ideas are still extremely distinct from one another. A brand and design agency may exist as long as there are notable differences between the actual brand and design elements.
When we talk about branding design, we usually begin with the definition of a brand, which is a desired perception.
A brand needs to use a range of techniques to create that impression. Design is one tool that is crucial to your branding.
Excellent design isn’t the only component of a strong brand.
One of the most crucial components of a successful business is a sophisticated logo design. It offers your authority and brand, builds your trust, and gives your business a distinct personality.
Every piece of material your business produces should use the same branding. The following are necessary elements of a
a prosperous brand
a strong logo
fonts
colour palette
Imagery slogan
Form and structure
Uniformity of style
Your brand is built upon these graphic elements. Though they are not the sole elements, they form the basis of your brand identity. When combined, these elements create the visual identity of your brand. But here is the point where branding and design divide.
Design sets the tone for your brand’s reputation, and your brand sets the tone for your company’s financial goals.
Building a Home Is Like Building a Brand
It takes contractors and architects together.
For most people, including ourselves, building a house would be an impossible task.
Sure, we have ideas about the designs we would like to see in each room of our home, but we are unaware of all the considerations that must be made. Occasionally, we overlook to take into account every structural element required to establish a foundation.
Here’s where the architect and home designer come into play.
They draft the blueprints that act as the basis for all other work.
Upon completion of the plans, we bring in the contractors who build the house. Contractors employ a variety of building elements to construct the actual house, utilising the architect’s design.
In this situation, you need both a branding agency and a design agency. The brand strategist is the architect, and the designer is the contractor.
Building a strong foundation and plan is the first stage, even though they are both essential to a house’s (and a brand’s) success.
A brand strategist creates what is referred to as the brand architecture, or the core components of your brand. Moreover, these foundations go beyond the domain of design proficiency.
As opposed to a pure design firm, a brand design agency will help you create the foundation for every piece of your brand, including photographs, design components, hierarchy, colours, and fonts.
Above all, they guarantee the coherence and seamless operation of each element within your brand. Regarding both the general and design aspects of branding.
Though they only handle a small piece of the jigsaw—the more strategic approach required to make your brand distinctive and appealing to your target audience—many design firms make this claim. Several branding agencies bring design in-house to enhance communication and foster synergy for the successful execution of the brand concept.
Make sure the agency you collaborate with on your brand development has both branding and design experience so you have a strong foundation instead of just an aesthetically pleasing but flimsy structure.
Think about the differences between branding and design while selecting your next firm.
